Objective Solutions will focus on the implementation of EDISS to various modules offered by Comarch: Comarch Loyalty Management – as a main part of loyalty administration, Comarch Customer Engagement and Comarch Smart Analytics.

Comarch Loyalty Management will provide a robust platform to handle over 4 million members of the“EuroBonus” loyalty program which is dedicated to individual customers. The new platform will be fully integrated with frequent flyer programs of 27 airlines, as a result of SAS`s membership in Star Alliance.

Moreover, Comarch’s innovative and tailor-made loyalty program for SAS will gather and analyze a database of passengers who fly with Scandinavian airlines and create an effective market segmentation. Thanks to those data, the carrier can adapt its commercial offers to the needs of the clients.

̶  So far SAS loyalty proposition relied on an in-house built system, which required scaling to meet new market challenges. That led SAS to look for an innovative and reliable IT platform, which would significantly enhance its current loyalty propositions for individual, corporate and cargo customers. We are happy to have found this solution and look forward to the collaboration with Comarch, says Peter Muld, Business Chief Information Officer, SAS Group IT.

SAS is the leading airline within Scandinavia and offers as a member of Star Alliance, together with 27 partners, 1,300 destinations worldwide in 193 countries.